Effective Date: May 2026
Last Updated: May 2026
1. Introduction and Acceptance
Welcome to insuredbybon.com (the "Website"). These Terms and Conditions ("Terms") govern your use of our Website and services, including the Insurance Clarity Test (ICT), Insurance Clarity Sessions, recommendations, and any related communications (collectively, the "Services").
By accessing or using our Website or Services, you agree to be bound by these Terms and our Privacy Policy. If you do not agree, please do not use our Website or Services.
2. About Bon Co.
Bon Co. is a clarity-first insurance planning brand operated by Bon Danao, a licensed insurance agent affiliated with FWD Life Insurance Corporation ("FWD Philippines"). All insurance products that may be recommended or facilitated through our Services are underwritten and issued by FWD Philippines. Bon Co. itself does not underwrite or issue insurance policies.
3. The Insurance Clarity Test (ICT)
The ICT is a free assessment designed to help you understand your personal protection needs based on your responses. Your answers are used to:
Generate a personalized Clarity Report
Inform our discussion during your Clarity Call
Tailor the products presented to your situation
The ICT is informational and educational. Submitting the ICT does not constitute an application for insurance and does not create any obligation on your part to purchase a policy or on our part to issue one.
4. Recommendations and No Guarantee
Any recommendations made by Bon Co., whether through your Clarity Report, Clarity Call, or any communication, are based on the information you provide and are intended as educational guidance only. They are not binding offers of insurance.
The actual issuance, terms, premium, and approval of any insurance policy are subject to FWD Philippines' underwriting process, which may include additional information requests, medical examinations, and final approval. Bon Co. does not guarantee policy approval or any specific outcome.
You acknowledge that:
Recommendations are based on the accuracy and completeness of the information you provide
Final policy terms are determined solely by FWD Philippines
Premium amounts may change based on age, health status, and other factors at the time of underwriting
Past performance of any product is not a guarantee of future results, particularly for variable products such as VUL
5. Insurance Clarity Sessions and Recordings
Insurance Clarity Sessions are conducted via Zoom and are recorded. By participating in a session, you acknowledge and agree to the following:
The session will be recorded for quality assurance, internal review, training, compliance, and limited marketing use as described in our Privacy Policy.
Recordings are confidential and will not be shared with third parties outside of FWD Philippines (where relevant to your application) without your consent.
Bon Co. may use portions of recordings, transcripts, or screenshots for testimonials, social proof, or marketing content, only in a manner that does not identify you personally — for example, by anonymizing visuals, removing names, or paraphrasing — unless you have explicitly given consent (recorded on video or in writing) for your identity to be used.
Bon Co. retains ownership of all session recordings and may keep them for as long as it determines is reasonably necessary for legitimate business purposes.
You may withdraw consent for marketing use of your recording at any time by contacting us at [email protected]. Withdrawal of consent does not affect content already published prior to the withdrawal, but we will make reasonable efforts to remove or further anonymize where feasible.
6. User Obligations
By using our Services, you agree to:
Provide accurate, complete, and truthful information in the ICT, booking forms, and during the Clarity Session
Use the Services only for personal, lawful purposes
Not misuse, copy, scrape, or reverse-engineer any part of the Website or our content
Not impersonate any other person or misrepresent your relationship with any individual or entity
Inform Bon Co. of any material changes in your circumstances that may affect any insurance application or policy
You understand that providing inaccurate information may affect the validity of any insurance recommendation or policy issued by FWD Philippines.
7. Affiliation with FWD Philippines
Bon Co. is an authorized agency partner of FWD Life Insurance Corporation. While we operate independently in our brand and service delivery, all insurance applications, policies, and underwriting are governed by FWD Philippines' own terms, conditions, and policy documents, available at https://www.fwd.com.ph. In the event of any conflict between these Terms and FWD's policy documents in relation to a specific insurance product, FWD's policy documents shall prevail with respect to that product.
8. Intellectual Property
All content on the Website — including but not limited to the ICT, Clarity Report templates, written content, graphics, logos, brand elements, photos, videos, and code — is the property of Bon Co. and is protected by Philippine and international intellectual property laws.
You may not reproduce, distribute, modify, or create derivative works from any content without our prior written consent. You are granted a limited, non-exclusive, non-transferable license to access and use the Website for personal, non-commercial purposes.
Your Clarity Report is provided for your personal use. You may share it with your spouse, family, or financial advisor, but you may not republish or commercially exploit it.
9. Third-Party Links and Tools
Our Website and communications may contain links to third-party websites, including FWD Philippines, GoHighLevel, Notion, and others. We are not responsible for the content, terms, or practices of any third-party website. Your use of those websites is at your own risk and subject to their own terms.
10. Disclaimers
The Services are provided "as is" and "as available". To the fullest extent permitted by law, Bon Co. makes no warranties, express or implied, regarding:
The accuracy, completeness, or suitability of any recommendation
The uninterrupted availability of the Website
The performance of any insurance product, particularly variable products such as VUL
The outcome of any underwriting decision by FWD Philippines
Nothing on this Website should be interpreted as legal, tax, or financial advice. For specific legal or tax advice, please consult a qualified professional.
11. Limitation of Liability
To the fullest extent permitted by Philippine law, Bon Co. and Bon Danao shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or data, arising from or related to:
Your use of or inability to use the Website or Services
Any decision you make based on our recommendations
Any insurance application, policy issuance, or claim with FWD Philippines
Any unauthorized access to or alteration of your data, beyond what is required of us under the Data Privacy Act
Our total liability for any claim related to the Services shall not exceed the amount, if any, you have paid directly to Bon Co. in the twelve (12) months preceding the claim. Note that the ICT and Clarity Sessions are provided to you free of charge.
12. Indemnification
You agree to indemnify and hold harmless Bon Co. and Bon Danao from any claims, damages, losses, liabilities, and expenses (including reasonable legal fees) arising from:
Your breach of these Terms
Your misuse of the Website or Services
Inaccurate or misleading information you provide
Your violation of any law or third-party right
13. Termination
We may suspend or terminate your access to the Website or Services at any time, with or without notice, if you breach these Terms or engage in conduct that we determine, in our sole discretion, to be harmful to other users, our brand, or our partners.
You may stop using our Services at any time. Termination does not affect any rights or obligations that have already accrued.
14. Governing Law and Jurisdiction
These Terms are governed by and construed in accordance with the laws of the Republic of the Philippines. Any dispute arising from or relating to these Terms shall be submitted to the exclusive jurisdiction of the appropriate courts in the Philippines.
15. Changes to These Terms
We may update these Terms from time to time. The latest version will always be posted on this page with an updated effective date. Continued use of the Website or Services after changes are posted constitutes your acceptance of the revised Terms.
16. Contact Us
For any questions, concerns, or requests regarding these Terms, please contact us:
Bon Co. Email: [email protected] Website: https://insuredbybon.com
For matters relating to your insurance policy with FWD Philippines, please refer to https://www.fwd.com.ph/terms-and-conditions/.